Tableside Technology - 1 views
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Chris Cardoso on 08 Sep 13The National Restaurant Association conducts a forecasting survey annually regarding industry trends and points of view. According to the 2013 Forecast, restaurants customers are looking to use more table-side technology, such as Apps, ordering kiosks or tablets, and mobile payments. In various surveys, the forecast found that around 40-50% of those polled would use technology in aspects of viewing the menu, ordering the food, and paying the bill. Yet, only around 10% of table-service restaurants are offering these technology systems, with Quick Service Restaurants at around 2%. About 45-50% of restaurant operators said they would embrace the addition of technologies. In looking at the polls, you should understand that there is a difference between what people say they will use and what they actually do. Many of the ones how said they would use the new technology may be resistant to change when confronted with it. Companies are open to investing in the technology, yet should do so calculatedly and with as few risks as possible. Because, if customers do not embrace change, the investment could see no returns.